12/16/2023 0 Comments Direct mail definitionDelivers great ROI– there’s no point to the campaign if ROI (return on investment) is not achieved.Is direct – it’s in the name, so never forget that “direct mail” needs to be sent to a specific individual, family or business/organisation, so accuracy of naming and salutation is critical. We can’t include an entirely exhaustive list here, but all campaigns need to include the following: We think all of the following define a great direct mail campaign. Essential elements of a great direct mail campaign So, to summarise direct mail is all about the use of promotional marketing advertising through the postal system. MacMillan English Dictionary– “Advertisements posted to people at home”.Entrepreneur– “A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience.”.Cambridge English Dictionary– “The activity of marketing products and services by advertising through the mail”.We will start by listing three online definitions of direct mail, just to give you an insight into what a high-level definition for direct mail is: We’ve written many articles about direct mail on our blog, but thought it would be useful to investigate and explore the definition of direct mail. This is a definition in itself, but in our latest blog article we have decided to delve into defining direct mail in a little more detail. Direct Mail is a decades old very effective direct marketing technique which introduces the seller to the buyer in their own home using the postal service.
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